Ah, the cold call, the ultimate sales challenge. For most sales organizations, it is an important first step in the selling process as it represents the key to new fresh opportunities. In essence cold calling is the art of approaching… Read More ›
Cold Calling
The Anatomy of a Bad Cold Call . . .
Most sales people are pretty competitive and somewhat judgmental of others in the sales profession. We all think you can do it better than the other sales guy and more often than not, you’re right. Especially when you are on the… Read More ›
Bruce Zimmerman . . . 