Ah, the cold call. For better or for worse, it is the ultimate sales challenge. For some its a frightening experience, for others it’s a thrill. Some sales people swear by them while others loath the very thought of the… Read More ›
Month: September 2012
Time to Re-Engage . . .
There is a scene near the end of the 1986 classic movie Top Gun, where Maverick (Tom Cruise) is called out to go into a dog fight after coming back from a crash in which his spotter, Goose, was killed. … Read More ›
Bruce Zimmerman . . . 