Are you a Master of Multitasking?

Are you master of your domain? No, I’m not making reference to the old Seinfeld episode. (although thats one of my personal favorites) I’m talking about mastering your world of technology and your ability to multitask. Most people think that multitasking is a skill and a necessity in today’s world. It’s a must in your ability to get things done.  Balancing multiple priorities, multiple technologies; it’s the way to get things done.

With companies constantly cutting costs, aka slashing the work force, we are all asked to do more.  Studies show that the average hours worked by the average worker are going up.  They show stats that tell us that worker productivity keeps going up.  Workplace analysts and Human Resource pundits claim that technology is enabling most individuals to be more productive.

But is this really the case?

Think about it for moment. With all the technology that you use, (i.e., Blackberry, iPhone, PC, Twitter, Facebook, etc.,) when was the last time that you used only one device for one task at one time? If you are working on a project and your blackberry goes off, what do you do? I’m guessing you check to see what it is.

While many people say multitasking makes them more productive, research shows otherwise.  New research is showing that multitaskers have more fractured thinking and trouble shutting out irrelevant information. Research also indicates that heavy multitaskers actually experience more stress and have less energy.  Ironically, multitasking makes us less efficient. This is particularly true when we try to perform similar tasks at the same time – such as writing an email and talking on the phone – as they compete to use the same part of the brain. As a result, your brain simply slows down.

So what are you to do with all the demands being place on you to do more? Researchers recommend the following:

–          Focus your attention on one task at a time.

–          Finish one task before moving on to the next task.

–          Shut off the technology that you don’t need for that particular task.

–          Routinely schedule your day and your time for selected tasks.

–          Allocate a specific amount of time for each task on your to do list.

If you learn to focus on one task and one technology at a time you will be more productive, have less stress, and have more energy. You will actually accomplish much more in the same period of time and as a result you will truly be “Master of your Domain”.


Categories: Sales

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